Levi's 'laundrette' by Bartle Bogle Hegarty
01 Apr 2009 | by John Tylee
Levi's looked a most unpromising account when it arrived at the fledgling Bartle Bogle Hegarty in 1982.
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Campaign presents the highlights from creative agency BBH spanning the past decade.
Levi's looked a most unpromising account when it arrived at the fledgling Bartle Bogle Hegarty in 1982.
Bartle Bogle Hegarty has created the next TV work in its IPA Gold Award winning "Keep Walking" campaign for Johnnie Walker.
LONDON - Bartle Bogle Hegarty (BBH) was named Effectiveness Company of the Year at Monday night's IPA Effectiveness Awards.
Bartle Bogle Hegarty has hired Nick Stringer, the marketing manager at Channel 4, as its content director. Reporting to Mark Boyd, the creative director and head of content, he will work on various projects and accounts such as Levi's, Axe and Audi.
LONDON - Bartle Bogle Hegarty is bracing itself for the potential loss of one of its most successful and iconic accounts with the news that Levi's is talking to agencies about its advertising business.
Marc Shillum, the creative director at Bartle Bogle Hegarty with responsibility for Levi's for the past two years, is leaving to become a creative partner at the San Francisco-based agency Plan-B.
If, as it claims, BBH is happiest with a mountain to climb, its new US bosses should all be smiling, as Ann Cooper explains.
Bartle Bogle Hegarty has promoted Derek Robson to global director on the Levi Strauss business. This comes shortly after the Levi's president and chief executive officer, Phil Marineau, criticised the New York agency's Super Bowl spot for Levi's Type One Jeans. Robson was previously in charge of Levi's...
TBWA/London has hired Tony McTear, the art director behind Levi's "twisted" campaign, from Bartle Bogle Hegarty.
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