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Audi's latest spot, "the swan" by Bartle Bogle Hegarty, is a classic, according Anne Cassidy:
Bartle Bogle Hegarty was pretty much everyone's pick of 2011. Not only was it the clear winner of Campaign's top accolade, Agency of the Year, but lots of high-profile clients entrusted their advertising to a shop that enjoyed a dramatic return to form.
Anne Cassidy is entranced by Bartle Bogle Hegarty's "The Three Little Pigs" for The Guardian:
BBH chairman John Hegarty and David Droga, creative chairman of Droga 5, have been lined up as foremen of the 2012 50th D&AD Awards Juries.
Impressive new-business wins, a fistful of awards as well as a book by one of its founders ensured the agency was at the top of its game this year.
British Airways has released a multimillion-pound brand campaign, its biggest in a decade, by Bartle Bogle Hegarty.
Bartle Bogle Hegarty had some historic moments in 2010. The agency brought to an end its 28-year relationship with Levi's, a partnership that had produced some of the most celebrated advertising of all time. And it made a small West Country dairy company one of the most talked-about brands of the year.
Did high-octane commuting and West Country rap strike a chord with the public?
Anne Cassidy was intrigued to see what Bartle Bogle Hegarty could do with Weetabix after it picked up the business last year, and this spot doesn't disappoint.
BBH's creative director still blames Denny's for scuppering a potential Cannes Grand Prix winner.
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