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The campaign offered a prime example of how experiential marketing is being combined with technologies such as augmented reality (AR). Created by Bartle Bogle Hegarty London, it formed part of a wider social media push developed by the Unilever-owned brand, which included challenging people to see whether ...
The new card, which will combine an Oyster card, credit card and payment card in one, will be launched across London this September. Oyster is the electronic pass being phased into the London travel network. The campaign, created by Bartle Bogle Hegarty, is based around the campaign strapline, welcome ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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