Virgin Media to sponsor 'Britain's Got Talent'
16 Dec 2011 | by Maisie McCabe
will be made by Virgin Media s newly appointed advertising agency Bartle Bogle Hegarty . Despite not having ...
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The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
. At the end of last month, News International (NI) appointed the Bartle Bogle Hegarty partner Nick Stringer ...
Heineken in Champions League web push
20 Jul 2010 | by Andrew McCormick
The lager brand has hired AKQA to optimise its four-year association with Europe s leading club football competition, with a focus on the UK market. Heineken handed the brief to the digital agency following a pitch against rivals including Bartle Bogle Hegarty. It will begin rolling out the activity ...
LG leverages sponsorship of London's New Year's Eve fireworks
29 Dec 2008 | by Staff
The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames, to create what is claimed will be the world's tallest video projection. The sponsorship of the fireworks, managed by Bartle Bogle Hegarty, LG's global strategic and creative communications agency, is designed ...
Vodafone global role for F1 rookie
17 Jul 2007 | by Gareth Jones
The mobile firm plans to give Hamilton a starring role in a forthcoming promotional blitz, positioning him as the embodiment of its make the most of now message. Vodafone has briefed Bartle Bogle Hegarty to develop global TV work using Hamilton to promote the network operator to a fresh generation ...
Barclays calls Premier League review
31 May 2007 | by Noel Bussey
sponsorship of the Premier League, an account that Bartle Bogle Hegarty holds in the UK.
Gordon's backs Ramsay C4 show in £2.5m drive
11 Oct 2006 | by Gemma Charles
The activity will begin with a TV campaign breaking on 16 October. Created by Bartle Bogle Hegarty, the ads will introduce the strapline 'Gordon's - the G in G&T', and focus on the brand's heritage, quality ingredients and distillation process. The sponsorship element of the activity begins on 15 November. Idents ...
Johnnie Walker mixes F1 and fighter jets in new drive
02 Oct 2006 | by by Beth McLoughlin
After disengaging, the fighter touches down on the deck of an aircraft carrier and immediately turns into a Formula 1 race car. The spot, created by Bartle Bogle Hegarty, focuses on the Diageo-owned brand's sponsorship of the Team McLaren Mercedes F1 racing team. The F1 car races down the length ...
Barclays renews £65m sponsorship of Premier League
27 Sep 2006 | by by Mark Banham
, berating their poor performance on the football field. The ads were created by Bartle Bogle Hegarty ...
Media: Double Standards - Just how effective is ad-funded programming?
15 Sep 2006
and cricket. MARK BOYD - DIRECTOR OF CONTENT, BARTLE BOGLE HEGARTY - Is there a lack of creativity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
