Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than ...
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Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out' and features a child giving his father a bowl of the golden syrup cereal, saying, "You're gonna need it," before exhausting him through a series of children's activities. The ad is supported by digital ...
Trading places: this week's people moves
30 Mar 2012 | by Staff
appointed the Bartle Bogle Hegarty partner Nick Stringer as its director of marketing communications ...
Virgin Media launches TV ad with Branson and Tennant
30 Mar 2012 | by John Reynolds
The campaign launch comes as competition hots up between Virgin Media and rivals such as Sky and BT. The TV campaign, created by Bartle Bogle Hegarty, will break during 'Britain's Got Talent' on ITV tomorrow (31 March) and will advertise its bundle of services, which Virgin Media calls Virgin ...
Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
09 Mar 2012 | by Ben Hall
position, The Guardian's "three little pigs" by Bartle Bogle Hegarty London entered the chart in sixth ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
. EXPERT VIEW Mel Exon, partner and founder, Bartle Bogle Hegarty Labs What Twitter is doing ...
Virgin Media 'keep up' by DDB UK
16 Jan 2012
campaign by DDB UK. It is the last work from DDB before the account passes to Bartle Bogle Hegarty.
Bolt becomes Branson in Virgin Media speed spoof
13 Jan 2012 | by Sara Kimberley
account into Bartle Bogle Hegarty in December. Jeff Dodds, executive director of brand and marketing ...
Review of the Year: Media Brands of the Year 2011
15 Dec 2011 | by Nicola Clark
, created by Bartle Bogle Hegarty, to continued investment in content across its magazine, Facebook, Twitter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
