Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than ...
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ITV poaches Channel 4's creative chief Phil Lind
21 May 2012 | by Maisie McCabe
Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in-house team, which now creates all of the broadcaster's work following its split with Bartle Bogle Hegarty at the end of last year. In his new role Lind will work alongside: Reemah Sakaan, director of network ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
Steve Kershaw, a former Bartle Bogle Hegarty group director, has made the initial approaches to non ...
The Weather Channel 'your weather' by BBH New York
14 May 2012
in a new campaign by Bartle Bogle Hegarty New York.
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out' and features a child giving his father a bowl of the golden syrup cereal, saying, "You're gonna need it," before exhausting him through a series of children's activities. The ad is supported by digital ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
. At the end of last month, News International (NI) appointed the Bartle Bogle Hegarty partner Nick Stringer ...
Trading places: this week's people moves
30 Mar 2012 | by Staff
appointed the Bartle Bogle Hegarty partner Nick Stringer as its director of marketing communications ...
Virgin Media launches TV ad with Branson and Tennant
30 Mar 2012 | by John Reynolds
The campaign launch comes as competition hots up between Virgin Media and rivals such as Sky and BT. The TV campaign, created by Bartle Bogle Hegarty, will break during 'Britain's Got Talent' on ITV tomorrow (31 March) and will advertise its bundle of services, which Virgin Media calls Virgin ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
