to remove filtersMedia360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than ...
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ITV poaches Channel 4's creative chief Phil Lind
21 May 2012 | by Maisie McCabe
Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in-house team, which now creates all of the broadcaster's work following its split with Bartle Bogle Hegarty at the end of last year. In his new role Lind will work alongside: Reemah Sakaan, director of network ...
David Pattison joins Gravity Road as chairman
17 May 2012 | by Jeremy Lee
Pattison will help the company founded last year by Mark Eaves, the former managing director of Drum, and Mark Boyd, Bartle Bogle Hegarty's head of content in its growth and development strategy, and identify new business streams. Gravity Road specialises in providing intellectual property ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
