NatWest has snubbed its main agency, Bartle Bogle Hegarty, by testing Ammirati and Puris...NatWest has snubbed its main agency, Bartle Bogle Hegarty, by testing Ammirati and Puris/Lintas with a press and poster project scheduled to break in February. The bank is expected to appoint ... an important piece of business. John Bartle, BBH s chief executive, commented: We were fully aware ...
advertising account between Bartle Bogle Hegarty and newcomer SP Lintas....NatWest has embarked upon a radical shake-up of its use of advertising agencies by splitting its advertising account between Bartle Bogle Hegarty and newcomer SP Lintas. Until now, BBH has taken the lead role in defining the bank s TV and print strategy. That will now change, with BBH focusing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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