to remove filtersNEWS: Guess’s ‘cheat’ film takes three awards at Craft showpiece
25 Oct 1996 | by EMMA HALL
for his work on BMW s scales through WCRS. Levi s planet by Bartle Bogle Hegarty won best ...
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NEWS: Adams in pounds 2.5m push
12 Dec 1996
Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle...Childrenswear specialist Adams has handed its pounds 2.5m advertising account to Bartle Bogle Hegarty in readiness for its first large-scale marketing campaign in six years. The Sears-owned retailer is near to completing the overhaul of its 320- strong portfolio and is now ready to market its ...
NEWS: Levi’s to encourage new directors with short-film scheme
11 Oct 1996
the initial films. We will be involving Bartle Bogle Hegarty [Levi s UK agency] in the project at some stage ...
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; Levi’s
26 Sep 1996 | by JULIAN LEE
Julian Lee Deputy news editor Marketing You can always rely on the explosive talent of Levi s and Bartle Bogle Hegarty to give you more than just an ad. And Riveted , which marks Levi s return to terrestrial TV, is no exception. Here is unabashed denim-wrapped drama posing as a jeans commercial ...
ADVERTISING & PROMOTION: Scottish choose Levi’s ad for HIV awareness push
12 Sep 1996
The Health Education Board of Scotland is to use footage from the award winning Levi s Drugstore commercial as part of its fight against HIV/Aids. The Levi s 501 ad, created by Bartle Bogle Hegarty, features a teenage boy buying condoms from a chemist. He later discovers, as he knocks ...
NEWS: Levi’s signs deal to sponsor Kiss TV in one-year cable run
06 Sep 1996
, Motive, its creative agency, Bartle Bogle Hegarty, and Kiss TV s sales director, Charlie Norton ...
NEWS: BBH adopts fugitive storyline for latest Levi’s 501 execution
23 Aug 1996 | by ANNE-MARIE CRAWFORD
Levi s has lifted the lid on Bartle Bogle Hegarty s new commercial for its famous 501 jeans brand....Levi s has lifted the lid on Bartle Bogle Hegarty s new commercial for its famous 501 jeans brand. The ad, called riveted , sees Levi s return to its masculine workwear roots by focusing on the jeans rivets and highlighting the product s durability. The ad, which will run on TV ...
NEWS: Levi’s plans dual TV and Net push
22 Aug 1996
Levi-Strauss is launching a two-pronged attack on the youth market, targeting Internet users while bringing its ads back to terrestrial television after a six-month break. Levi s new Riveted TV commercial, through Bartle Bogle Hegarty, will be on terrestrial channels in every European ...
NEWS: BBH lands Levi’s Dockers Euro task
16 Aug 1996 | by CAROLINE MARSHALL
Bartle Bogle Hegarty looks set to land a multi-million pound slice of pan-European business from...Bartle Bogle Hegarty looks set to land a multi-million pound slice of pan-European business from Dockers, a division of the jeans giant, Levi s, which was one of the agency s founding clients ... not available for comment as Campaign went to press. However, Nigel Bogle, the joint chief executive ...
NEWS: Levi’s ad duo quit BBH for AMV jobs
16 Aug 1996 | by JOHN TYLEE
- creek and drugstore - are leaving Bartle Bogle Hegarty to join Abbott Mead Vickers BBDO....The creative duo responsible for two of the most highly-acclaimed commercials for Levi s jeans - creek and drugstore - are leaving Bartle Bogle Hegarty to join Abbott Mead Vickers BBDO ... Spillers Choosy catfood, featuring the Magic Roundabout character, Dougal. John Hegarty, BBH ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
