ADVERTISING & PROMOTION: Air Miles TV ad push takes off
26 Sep 1996 | by HARRIET MARSH
. The TV push, through Bartle Bogle Hegarty, is being used to persuade consumers that the loyalty ...
Bartle Bogle Hegarty this week unveils its debut work for British Airways Air Miles loyalty...Bartle Bogle Hegarty this week unveils its debut work for British Airways Air Miles loyalty scheme, marking the first TV burst for the initiative since its launch eight years ago. The TV work is being supported by press and poster advertising as part of a pounds 1 million campaign ...
. The TV push, through Bartle Bogle Hegarty, is being used to persuade consumers that the loyalty ...
Brett Gosper Chief executive officer Euro RSCG Having spent ten years in France being bombarded by bronzed tits and bums with the odd snorkel thrown in, this new film for Club Med by Bartle Bogle Hegarty (for everywhere but France) is as refreshing as a fully-clothed walk across a park pond ...
Bartle Bogle Hegarty is poised to secure a piece of British Airways business, its compensation...Bartle Bogle Hegarty is poised to secure a piece of British Airways business, its compensation for coming a close second to M s Air Miles loyalty-scheme subsidiary and, sources say, is working on a creative brief. Martin Smith, BBH s managing director, confirmed that the agency was talking to Air ...
by Bartle Bogle and Hegarty. Barclaycard Olympics Barclaycard will launch a pounds 1m national ...
of its reputation for trying to screw down margins. In the early 90s it fell out with Bartle Bogle Hegarty after only a few weeks because of a disagreement over payments. Airtours has driven a ...
with Bartle Bogle Hegarty in the early 90s only lasted a few weeks because of disagreements about payment ...
Bartle Bogle Hegarty next week. According to one supermarket buyer, the press campaign promises ... the launch of its latest TV campaign through Bartle Bogle Hegarty till July. Actor Timothy Spall, who ...
- million relaunch. The agencies are Mustoe Merriman Herring Levy, Bartle Bogle Hegarty, WCRS, TBWA ...
Publicis has produced its first work for Buxton, which it won from Bartle Bogle Hegarty last year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.