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CANNES ’97: THE WORLD’S TOP ADVERTISING AGENCIES - In a report on the top 20 shops at Cannes over five years, Bartle Bogle Hegarty reigns supreme while Saatchi and Saatchi is also rising fast up the table

20 Jun 1997 | by JIM DAVIES

There is a scene in Robert Altman s Hollywood satire, the Player, where the hotshot studio executive, Griffin Mill (played by Tim Robbins), claims he can condense the plot of any movie to two sentences.

CAMPAIGN INTERNATIONAL: INTERNATIONAL GALLERY - Levi Strauss: Bartle Bogle Hegarty

14 Feb 1997 | by MIKE COURT, creative director of Court

The concept behind this campaign is that each one of four spots illustrates a fit or detail of the Levi s 501 range. None of the ads feature any dialogue - instead, they work as visual stories. The first shows a boxer aggressively attacking in the direction of the camera. It s only when the shot pulls...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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