John West Foods, the canned fish business that Heinz bought from Unilever in June, has hired Leo Burnett to develop a brand-building ad campaign. Leo Burnett fought off Heinz s lead agency, Bates Dorland, for the business, thought to be worth pounds 3m. Incumbent Bartle Bogle Hegarty ...
in 1968. In the UK, it made pre-tax profits of pounds 708m in 1996. Its ad agency is Bartle Bogle Hegarty and it spends over pounds 21m on advertising, the majority of which goes on TV. One of its most ...
NatWest s soap-style brand-building campaign, based on the Canning family, is facing the axe because of pressure to cut costs in the wake of the bank s disastrous foray into investment banking. The campaign was launched just 18 months ago through Bartle Bogle Hegarty and was intended to position ...
it into the 21st century. The aim of the campaign - created by Bartle Bogle Hegarty - was to bring ...
. There was no sign whatsoever of the creative strongholds of BMP, Bartle Bogle Hegarty, HHCL, Lowe Howard ...
staff losses. Martin Bartle, PR and communications manager at the DMA, says: There is a ...
The Henley Centre has poached the managing director of Bartle Bogle Hegarty s strategic arm as its...The Henley Centre has poached the managing director of Bartle Bogle Hegarty s strategic arm as its head of consumer consultancy. Martin Hayward, managing director of BBH Futures, is joining the Henley Centre in January where he will be responsible for all consumer-focused research, including ...
, including Wallis Dressed to Kill campaign through Bartle Bogle Hegarty, showing women wearing clothes ...
a difference. The ad, by Bartle Bogle Hegarty, breaks on December 1....make a difference. The ad, by Bartle Bogle Hegarty, breaks on December 1. ...
Bogle Hegarty and its media arm Motive to handle the campaign....Controversial lads mag FHM is to plough pounds 5m into a spring ad blitz and has appointed Bartle Bogle Hegarty and its media arm Motive to handle the campaign. FHM s first ad campaign comes as publisher Emap Metro plans to extend the high-profile brand into new areas, including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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