to remove filtersLeo Burnett beats Dorland to pounds 2m John West account
19 Dec 1997 | by KAREN YATES
the lion s share of Heinz s advertising. Bartle Bogle Hegarty, which handled John West under its previous ...
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OAPs star again for Olivio as BBH keeps the focus on health
19 Dec 1997 | by JOHN OWEN
through Bartle Bogle Hegarty....The Mediterranean s most sprightly pensioners reappear in the latest burst of Olivio advertising through Bartle Bogle Hegarty. The resilient elders of an Italian village reprise their roles in BBH s campaign for the Van den Bergh brand in two commercials that will break on 22 December ...
PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant
19 Dec 1997 | by STEFANO HATFIELD
resign business on points of principle (Euro RSCG Wnek Gosper and Bartle Bogle Hegarty) and ...
BBH scoops global Tag Heuer business from BDDP network
12 Dec 1997 | by JOHN TYLEE
Tag Heuer has handed its multi-million pound global advertising work to Bartle Bogle Hegarty...Tag Heuer has handed its multi-million pound global advertising work to Bartle Bogle Hegarty, eight years after parting with the agency. The luxury sports watch maker made the appointment after seeing pitches from its incumbent, BDDP Paris, Euro RSCG Wnek Gosper and Euro RSCG Paris ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
is said to be considering axing the Canning family campaign devised by Bartle Bogle Hegarty as it seeks ...
CAREERS: Competition - Name that company! - Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct answer will be pi
11 Dec 1997 | by JANE BAINBRIDGE
in 1968. In the UK, it made pre-tax profits of pounds 708m in 1996. Its ad agency is Bartle Bogle Hegarty and it spends over pounds 21m on advertising, the majority of which goes on TV. One of its most ...
NatWest TV ad family face axe
11 Dec 1997 | by AMANDA RICHARDS
NatWest s soap-style brand-building campaign, based on the Canning family, is facing the axe because of pressure to cut costs in the wake of the bank s disastrous foray into investment banking. The campaign was launched just 18 months ago through Bartle Bogle Hegarty and was intended to position ...
HOTLINE
28 Nov 1997 | by EMMA HALL
of between pounds 2 and pounds 3 million. The incumbent shop, Bartle Bogle Hegarty, declined to repitch....by a budget of between pounds 2 and pounds 3 million. The incumbent shop, Bartle Bogle Hegarty ...
REVIEW: Marketing and advertising news in the week’s press
28 Nov 1997 | by HARRIET GREEN
of IT services. General release Martin Hayward, the managing director of Bartle Bogle Hegarty ...
AMV unveils Alka-Seltzer XS spot
21 Nov 1997 | by JOHN TYLEE
is shortly to join Bartle Bogle Hegarty as joint creative director (Campaign, 10 October). Doherty ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
