24 Oct 1997
| by Our Parliamentary correspondent
International
recently won the creative account after a pitch involving Bartle Bogle
Hegarty and Leagas ...
23 Oct 1997
| by WINSTON FLETCHER, chairman of Bozell UK
creative review, in
which TBWA International picked up the account after pitching against
Bartle Bogle Hegarty and Leagas Delaney. BBDO resigned the business in
June after 12 years on the business ...
17 Oct 1997
| by CAROLINE MARSHALL
Bartle Bogle Hegarty has ended a barren new-business spell by
beating Rainey Kelly Campbell Roalfe...Bartle Bogle Hegarty has ended a barren new-business spell by
beating Rainey Kelly Campbell Roalfe and TBWA Simons Palmer to a pounds
4 million advertising assignment from British Gas Services, the central
heating and servicing arm of Centrica.
The move ends TBWA Simons tenure on the business ...
16 Oct 1997
| by JEREMY BULLMORE, a non-executive direct
British Gas Services has hired Bartle Bogle Hegarty to handle its
pounds 4m advertising business...British Gas Services has hired Bartle Bogle Hegarty to handle its
pounds 4m advertising business and appointed Ron Gayton, formerly
marketing and strategy director at British Gas Trading, as its new
marketing director.
BBH beat incumbent TBWA Simons Palmer and Rainey Kelly Campbell Roalfe ...
19 Sep 1997
| by KAREN YATES
the network taking on Apple
across Europe.
The agencies on the original list - including Bartle Bogle Hegarty,
Leagas Delaney and BDDP Paris - withdrew from the contest last week when
they discovered ...
18 Sep 1997
| by PATRICK BARRETT
Apple s review of its pounds 15m pan-European advertising business
has ended in acrimony after it included TBWA International, its American
agency, on the short list, having assured other agencies pitching that
it would not.
The move prompted Bartle Bogle Hegarty, Leagas Delaney and BDDP ...
12 Sep 1997
| by JOHN TYLEE
on Wednesday, one day after Bartle Bogle
Hegarty pulled out, following the revelation that the TBWA/Chiat Day...Leagas Delaney withdrew from Apple Computer s pounds 10 million
pan-European advertising pitch on Wednesday, one day after Bartle Bogle
Hegarty pulled out, following the revelation that the TBWA/Chiat Day
network was also being considered. Last month, TBWA won the computer
giant s account in the US ...
11 Sep 1997
| by JULIAN LEE
. The
news has prompted Bartle Bogle Hegarty to drop out of the pitch, leaving
Leagas Delaney and Paris...Apple Computer, which is to see final presentations for its pounds
15m pan-European account in two weeks, has surprised agencies by
announcing it is to include TBWA Simons Palmer on the shortlist. The
news has prompted Bartle Bogle Hegarty to drop out of the pitch, leaving
Leagas Delaney and Paris ...
21 Mar 1997
| by JOHN TYLEE
of Leo Burnett, Ammirati Puris Lintas and Bartle Bogle
Hegarty.
The decision reunites ...
22 Jan 1997
| by PATRICK BARRETT
to the core brand. A spokesman for the
mobile phone operator insists that Bartle Bogle Hegarty will continue ...