to remove filtersPERSPECTIVE: Consumer groups can’t take place of agency judgment
04 Dec 1998 | by CAROLINE MARSHALL
of the Week slot which runs on the Leader page. (In which case, step forward Bartle Bogle Hegarty ...
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
of genetically modified (GM) food, through a Bartle Bogle Hegarty created ad campaign, backfired when Prince ...
CAMPAIGN MEDIA AWARDS 1998: Best International Campaign - Polaroid, live for the moment
27 Nov 1998
Agency: Bartle Bogle Hegarty Creative Director: John Hegarty Account Director: Ali Diamond ...
Saatchis beats JWT to retain pan-Euro Visa task
20 Nov 1998 | by CLAIRE COZENS
Saatchi s dollars 40 million pan-European creative account following a pitch against three other agencies. J. Walter Thompson, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty were originally invited to pitch against Saatchis for the account, but BBH withdrew to enable it to pitch ...
Barclaycard stays with BMP
13 Nov 1998 | by EMMA HALL
Bartle Bogle Hegarty, Abbott Mead Vickers BBDO and WCRS....BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from Bartle Bogle Hegarty, Abbott Mead Vickers BBDO and WCRS. BMP is thought to have come up with a brand new campaign which encourages existing users to make the most of their Barclaycards ...
Barclaycard to keep BMP after creative rethink
12 Nov 1998 | by LUCY BARRETT
proposal. BMP repitched against WCRS, Abbott Mead Vickers BDDO and Bartle Bogle Hegarty ...
Barclaycard’s pre-Christmas ads
29 Oct 1998 | by LISA CAMPBELL
is reviewing BMP s position on the account; it will be seeing pitches from WCRS, Bartle Bogle Hegarty, Abbott...is reviewing BMP s position on the account; it will be seeing pitches from WCRS, Bartle Bogle Hegarty, Abbott ...
PRIVATE VIEW
25 Sep 1998 | by BILLY MAWHINNEY, a creative director at
Agency: Bartle Bogle Hegarty Writers: Marc Hatfield, Jeremy Carr Art directors: Peter Bradly, Tony ...
BMP faces fight for Barclaycard
11 Sep 1998 | by EMMA HALL
against WCRS, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty. A result is expected by the end ...
Barclaycard calls shock review
10 Sep 1998 | by LUCY BARRETT
Barclaycard has put its creative account, currently handled by BMP DDB, up for grabs. Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent have been invited to pitch for the pounds 15m business. Media buying, handled by BMP Optimum, is not affected. No one at BMP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
