30 Jan 1998
| by CAROLINE MARSHALL
The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle
Hegarty, BBDO Worldwide, Hal...The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle
Hegarty, BBDO Worldwide, Hal Riney s account in the US.
The news, which broke on Tuesday morning, comes as a bitter blow to True
North Communications FCB - which is dismissed after 68 years - and to
BBH, which has built ...
30 Jan 1998
| by STEFANO HATFIELD
of agencies that transformed British advertising. Born on the cusp
of the 80s, Abbott Mead Vickers, Bartle Bogle Hegarty, Lowe
Howard-Spink, WCRS and GGT soon became the establishment. Like the
slightly ...
30 Jan 1998
| by JOHN TYLEE
, the senior Bartle Bogle Hegarty
creative team, have changed their minds about joining J. Walter Thompson
(Campaign, last week). They are understood to have told John Hegarty,
the executive creative director ...
30 Jan 1998
| by EMMA HALL
of WCRS, where the pair launched
Orange and gave a voice to First Direct. Four years at Bartle Bogle
Hegarty, where they created the Haagen-Dazs campaign and the legendary
Levi s swimmer spot ...
30 Jan 1998
| by PETER TATCHELL
-sex couple holding hands, and Bartle Bogle Hegarty s
TV spot for Lynx showing a woman attracting admiring ...
30 Jan 1998
| by KAREN YATES
Imagine, if you can, an amalgam of Robin Wight and Charles
Saatchi.
Throw in some John Hegarty and a friendship with Jose Carreras, sprinkle
on creative control of the Barcelona Olympics and you have some idea of
the figure Luis Bassat cuts in his home country of Spain.
Now, however ...
29 Jan 1998
| by GINA GIBSON
Salvatore Ferragamo, the up-market leather goods company, is moving
into the fragrance market.
Salvatore Ferragamo is linking up with jewellery company Bulgari for the
perfume launch later in the year and has appointed Bartle Bogle Hegarty
to handle global advertising.
...
29 Jan 1998
| by AMANDA RICHARDS
.
It is about to appoint a pan-European advertising agency to replace
incumbent Bartle Bogle Hegarty.
...
29 Jan 1998
| by PATRICK BARRETT
. Other
contenders for the account included incumbent FCB, San Francisco; Bartle
Bogle Hegarty, London ...
29 Jan 1998
| by ANNE-MARIE CRAWFORD
Hegarty
of BBH and Ron Zeghibe of Maiden Outdoor....The Outdoor Advertising Association and the Council of Outdoor
Specialists will hold their conference, StreetTalk 98, in Madrid on
April 23-24. Speakers include Trevor Beattie of BDDP GGT, John Hegarty
of BBH and Ron Zeghibe of Maiden Outdoor.
...