Sega calls media pitch for Dreamcast launch
29 Jan 1999 | by CLAIRE BEALE
of creative agencies. Sega will see presentations from WCRS, Bartle Bogle Hegarty, M s last-ditch bid ...
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BBH to create pounds 2.5m brand promotion for Warburtons
29 Jan 1999 | by MAIRI CLARK
Bartle Bogle Hegarty has created a pounds 2.5 million brand campaign for Warburtons, the UK...Bartle Bogle Hegarty has created a pounds 2.5 million brand campaign for Warburtons, the UK s largest independent baker. The two 40-second commercials are targeted at mothers and intended to convey the reassuring heritage of Warburtons product range. Both carry the endline, Forgiveness. c/o Warburtons ...
Parcelforce selects APL in pitch for pounds 1m UK advertising task
29 Jan 1999 | by FRANCESCA NEWLAND
Parcelforce Worldwide, a division of the Post Office, has handed its pounds 1 million UK advertising account to Ammirati Puris Lintas. The win follows a three-way pitch against the incumbent, J. Walter Thompson, and Bartle Bogle Hegarty. The account shift is the result of a Post ...
CLOSE-UP: CLIENT OF THE WEEK - Levi’s marketer keeps mobile. Kenny Wilson is scouring Europe in search of youth appeal, Jade Garrett says
29 Jan 1999 | by JADE GARRETT
(Campaign, last week), marking Wilson s first collaboration with Bartle Bogle Hegarty since taking ...
PRIVATE VIEW
29 Jan 1999 | by PATRICK COLLISTER, executive creative d
: Use driver imagery to express Audi's progressive attitude Agency: Bartle Bogle Hegarty Writers: Jeremy Carr, Rob Jack Art director: Tony McTear Director ... among all the Rover-like clones. Matey, though, heads straight to his silver Audi A6. Bartle Bogle Hegarty is finding more mileage in its brilliant 'don't be a prat' campaign, and that's good ...
CAMPAIGN DIRECT: ISSUE - Thinking man’s marketers offer BMP a DM solution. Despite its successes, BMP never quite cracked its direct offering. Until now, maybe? By Ken Gofton
29 Jan 1999 | by KEN GOFTON
differently in direct marketing John Hegarty, Bartle Bogle Hegarty. ...
Warburtons
28 Jan 1999 | by LISA CAMPBELL
advertising campaign starting next Wednesday through Bartle Bogle Hegarty. BBH s first ads for Warburtons...Warburtons, the UK s third-largest bread range, is changing its brand strategy with a pounds 2.5m advertising campaign starting next Wednesday through Bartle Bogle Hegarty. BBH s first ads for Warburtons since it won the account will move away from ads showing the Warburtons family and feature two ...
ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages
28 Jan 1999 | by ROBERT MCLUHAN
Advertising/MediaCom 55 16 (-) One 2 One Bartle Bogle Hegarty/Motive 54 ...
Parcelforce appoints APL to UK ad account
26 Jan 1999
- Parcelforce Worldwide, a division of the Post Office, has handed its 1 million UK advertising account to Ammirati Puris Lintas. The win follows a three-way pitch against incumbent J Walter Thompson and Bartle Bogle Hegarty. The account shift is the result of a Post Office statutory review ...
Parcelforce appoints APL to UK ad account
26 Jan 1999
- Parcelforce Worldwide, a division of the Post Office, has handed its 1 million UK advertising account to Ammirati Puris Lintas. The win follows a three-way pitch against incumbent J Walter Thompson and Bartle Bogle Hegarty. The account shift is the result of a Post Office statutory review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
