Business Performance League: 29 September
29 Sep 2000
.40 9.50 43.90 7 10 Bartle Bogle Hegarty 49.35 12.00 37.35 8 7 ...
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Boddingtons extends Graham the Cow idea
29 Sep 2000 | by CAMILLA PALMER
Graham the Cow, Interbrew s mascot for the Boddingtons brand, stars in two new animated TV ads launching on 1 October. The ads, by Bartle Bogle Hegarty, play on the minor celebrity status Graham has reached through a press campaign that ran this summer. The cartoon cow featured inside the front covers ...
Business Performance League: 29 September
29 Sep 2000
.40 9.50 43.90 7 10 Bartle Bogle Hegarty 49.35 12.00 37.35 8 7 ...
PERSPECTIVE: Client fears hamper shops from proving effectiveness of ads
29 Sep 2000 | by CLAIRE BEALE
't alter the fact that the absence of agencies such as Bartle Bogle Hegarty, Ogilvy & Mather and WCRS ...
PERSPECTIVE: Client fears hamper shops from proving effectiveness of ads
29 Sep 2000 | by CLAIRE BEALE
't alter the fact that the absence of agencies such as Bartle Bogle Hegarty, Ogilvy & Mather and WCRS ...
CLOSE-UP: ADVERTISER OF THE WEEK/DIAGEO - Diageo proposals focus on costs, not creativity. Guinness faces sharing its latest marketing director, Francesca Newland writes
29 Sep 2000 | by FRANCESCA NEWLAND
was moved from Leo Burnett to Bartle Bogle Hegarty. UDV and Guinness have very distinct approaches ...
CAMPAIGN REPORT ON EUROPEAN MEDIA: Facing the Euro challenge - Mergers and acquisitions are reshaping Europe's advertising networks, and that adds to the task of those at the helm. Campaign profiles five to watch
29 Sep 2000
Worldwide THE LINDSAY FILE 1982 account executive, Bartle Bogle Hegarty 1987 head ...
Briefs
28 Sep 2000
to run until the end of the year, including TV and press advertising by Bartle Bogle Hegarty, and in...Van den Bergh Foods is extending its Olivio brand with Olivio With Butter, a blend of olive oil and butter available as a spreadable block. The launch is being backed by a pounds 4.5m marketing programme to run until the end of the year, including TV and press advertising by Bartle Bogle Hegarty, and in ...
ADWATCH: The weekly analysis of advertisement recall
28 Sep 2000
65 6 (4=) One 2 One Bartle Bogle Hegarty/Starcom Motive 64 7 (-) Thomson ...
Business Performance League: 22 September
22 Sep 2000
38.00 3.30 34.70 10 8 Bartle Bogle Hegarty 46.35 12.00 34 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
