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Microsoft's Xbox kicked off a renaissance year for Bartle Bogle Hegarty, as speculation over the destination of the 52.6m launch task kept the industry awake through what was otherwise a non-starter for new-business. BBH finishes the year having just picked up the much smaller but equally prestigious...
John Hegarty will chair the jury for the Campaign Press Awards, which will take place on 20 March 2002 at Le Meridien Grosvenor Hotel. The deadline to submit entries is 5pm on 4 January 2002. Contact Nici Brooks for all queries on (020) 8267 4161.
LONDON - Advertising guru John Hegarty has told the Marketing Society Conference that the future of the marketing industry is entertainment, as consumers become more powerful and the media fragments.
Bartle Bogle Hegarty's "twist" commercial for Levi's took the top honour at this week's British Television Advertising Craft Awards. The film also won the best director award for Frank Budgen of Gorgeous Enterprises. Warren Hamilton and Peter Raeburn won the award for the best use of recorded...
Unilever has given Bartle Bogle Hegarty a vote of confidence by picking the agency to handle creative work on the 13 million global launch of a new Lynx fragrance. The appointment marks a break from the company's usual practice of assigning what has become an annual task to the Lowe Lintas...
John Bartle, a founding partner of Bartle Bogle Hegarty, is to become the next president of NABS. Bartle will replace Jeremy Bullmore, the former chairman of J. Walter Thompson and a director of WPP and the Guardian Media Group, at the end of the summer. In his role as NABS's president,...
As I sit down to write this, the news is full of stories of the British failure to be represented at Cannes, the film festival that is not the advertising one. The reason I mention this is to raise the issue of awards and their relevance to our industry. It seems the problem at Cannes is...
As I sit down to write this, the news is full of stories of the British failure to be represented at Cannes, the film festival that is not the advertising one. The reason I mention this is to raise the issue of awards and their relevance to our industry. It seems the problem at Cannes is...
As I sit down to write this, the news is full of stories of the British failure to be represented at Cannes, the film festival that is not the advertising one. The reason I mention this is to raise the issue of awards and their relevance to our industry. It seems the problem at Cannes is...
As I sit down to write this, the news is full of stories of the British failure to be represented at Cannes, the film festival that is not the advertising one. The reason I mention this is to raise the issue of awards and their relevance to our industry. It seems the problem at Cannes is...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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