08 Nov 2001
| by MediaWeek
ITV's new marketing and commercial director, Jim Hytner, is attempting to inject some fun back into the channel by using agency bosses in a new marketing campaign. Hytner approached 12 top agency chiefs including Mindshare's Simon Rees, PHD's Tess Alps and Nigel Bogle, of Bartle Bogle Hegarty, to star in a B2B ...
09 Feb 2001
| by MediaWeek
Ericsson has appointed Bartle Bogle Hegarty as its global creative advertising agency. BBH will be charged with strengthening Ericsson's mobile phone brand. The creative and strategic work will be managed centrally by a newly formed Ericsson Communication Management Team in an effort to optimise the efficiency ...
26 Jan 2001
| by MediaWeek
markets of the world. Bartle Bogle Hegarty has been appointed to handle the creative, which will centre ...
25 Jan 2001
| by MediaWeek
vital to Bartle Bogle Hegarty’s media success in the agency’s early days – myself, Mark and Karen Mayer ...