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Caroline Marshall likes Bartle Bogle Hegarty's new Parker Pens print ad: "I'm almost old enough to remember CDP's fantastic long-copy ads for Parker; living up to that huge history must have made this the brief from hell. Nonetheless, here's an object lesson in giving Parker's rather ordinary range...
The big question posed by KFC's decision to hand its £15 million UK creative assignment to Bartle Bogle Hegarty is whether or not it can finally banish the perception that BBH can't hack retail.
Caroline Marshall picks the new TV spot by Bartle Bogle Hegarty to promote Murphy's Irish Stout: "Here's a slick and rewarding commercial that embellishes rather than hides a genuine product improvement." A copy of Campaign Screen - featuring the best new ads - goes to the writer Adrian Rossi and the...
Unilever had already successfully convinced the UK public that Olivio, an olive oil-based spread, could earn its space in the fridge. Now it wanted to have the same impact in Belgium, Germany and Holland.
BEST NEW CLIENT - BARTLE BOGLE HEGARTY FOR BARNARDO'S. SPONSORED BY MARKETING
Bartle Bogle Hegarty (BBH) not only picked up the Grand Prix but it also landed a host of other prizes, including best international and best new client, making it Effectiveness Agency of the Year with billings under £100m.
BEST CHANGE OF DIRECTION - FALLON FOR SKODA.
NEW YORK - Timex has shortlisted three agencies for its account, including Bartle Bogle Hegarty, following its decision last month to part company with Fallon Worldwide after 16 years.
KFC will choose between Bartle Bogle Hegarty and Clemmow Hornby Inge for its £18 million account after eliminating its incumbent agency, Ogilvy Mather, and Abbott Mead Vickers BBDO from its shortlist. - General release.
In a bumper week for magazine launches, BBC Magazines has announced its biggest pre-school launch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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