Polaroid calls global review of advertising account
03 Jul 2003 | by Staff,
The Polaroid account was handed to Leo Burnett and Starcom in 2000, when both agencies were owned by Bcom3. Bartle Bogle Hegarty had been the incumbent creative on the account at the time, and was retained to drive the creative strategy in the US and in Europe. However, because BBH lacked a global ...



