CLOSE-UP: LIVE ISSUE/LEVI'S - Levi's wants the net, print and outdoor to develop its latest TV ad
31 Jan 2003 | by GLEN MUTEL
The launch of a new Levi's campaign is always a bit of an event. Bartle Bogle Hegarty's recent ads
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HOTLINE: CCHM appoints Kat Wellesley as head of planning
31 Jan 2003
-the-line planner, having previously worked at Publicis, Bartle Bogle Hegarty and Miles Calcraft Briginshaw Duffy
Bates faces review of Woolworths business
31 Jan 2003 | by MARK SWENEY
Woolworths has initially called in Delaney Lund Knox Warren Partners, TBWA/London, WCRS, Leo Burnett, Bartle Bogle Hegarty and McCann-Erickson for the first stage of the review. It is understood that the six agencies will be trimmed to a shortlist of three, which will fight it out with Bates in a repitch ...
CLOSE-UP: LIVE ISSUE/SUPERBOWL - Big celebrities and big brands at 'the biggest show on Earth'
31 Jan 2003 | by MARK TUTSSEL, the vice-chairman and deputy chief creative officer at Leo Burnett US
" and "Yao". Levi's, created by Bartle Bogle Hegarty New York, went back to the heritage of the brand ...
Woolworths will review £25m creative account
30 Jan 2003 | by MARK KLEINMAN and TANIA MASON
. Competing agencies are believed to include Bartle Bogle Hegarty, WCRS, Delaney Lund Knox Warren, McCann ...
Bates faces review after 17 years with Woolworths
29 Jan 2003 | by Jennifer Whitehead,
Bates will be invited to repitch, on a list believed to include McCann-Erickson, Leo Burnett, WCRS, Delaney Lund Knox Warren, TBWA\London and Bartle Bogle Hegarty. It hopes to have the process finalised in around one month's time. Octavia Morley, marketing director of Woolworths, said: "We are looking ...
REVIEW: Levi's set to debut most expensive as yet
24 Jan 2003
Bogle Hegarty's "Odyssey" Levi's ad. - General release.
Geoff Stickler takes Great Guns' head of production position
24 Jan 2003
by the former joint managing director of Bartle Bogle Hegarty, Mark Collier. Meanwhile, Terry Wordingham ...
PRIVATE VIEW: Bruce Crouch, the creative director at Soul
24 Jan 2003
of advertising Brief: Raise awareness of abuse through prostitution Agency: Bartle Bogle Hegarty Writers ...
Levi's turns to bison for US launch of Type 1 Jeans
23 Jan 2003 | by Staff,
The ad, called "stampede", was created by Bartle Bogle Hegarty in New York and will debut during the second quarter of Sunday's Super Bowl XXXVII in a 60-second spot. It juxtaposes Old West imagery with a ... is in stark contrast to the approach taken by Bartle Bogle Hegarty in London for the European launch of Type 1 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
