McCanns faces fight as four are shortlisted for Birds Eye
26 Sep 2003 | by Gordon MacMillan,
Alongside incumbent McCann-Erickson, Unilever has shortlisted J Walter Thompson, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty. The move comes as Unilever reviews its entire Birds Eye UK range, which is the UK's biggest FMCG brand with sales of more than £500m. It is a crucial pitch for McCanns ...



