World: Bartle Bogle Hegarty builds its US momentum
05 Nov 2004
If, as it claims, BBH is happiest with a mountain to climb, its new US bosses should all be smiling, as Ann Cooper explains.
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Jonathan Bottomley The TBWA\London partner has joined Bartle Bogle Hegarty as a planner. At TBWA, Bottomley led the repositioning of the PlayStation brand, developing the "fun, anyone?" campaign that won the Grand Prix at Cannes this year.
If, as it claims, BBH is happiest with a mountain to climb, its new US bosses should all be smiling, as Ann Cooper explains.
HONDA
Charlie Thomas, a senior account director at Bartle Bogle Hegarty, has resigned to become a partner at the advertising headhunter Stolkin Partners. Thomas, 31, will focus on agency account handling recruitment as well as helping to develop Stolkin's presence in the market for integrated talent.
Claire Beale bows before another great Levi's ad by Bartle Bogle Hegarty: "Yes, it's very predictable to choose Levi's as Pick of the Week ... but this latest TV ad is another treat. It's sexy, in a sweetly understated way, cool and beautifully done." The ad was written by Toby Allen and art directed...
Vodafone has appointed Bartle Bogle Hegarty to its £250 million global roster as part of a continued shake-up of its agency relationships.
Claire Billings gets goosebumps when she watches Bartle Bogle Hegarty's new ad for Lynx: "The idea of two people retracing their steps after an encounter is a simple idea and delicately executed. It feels like a scene from a film and is up there with Lynx's best." The ad was written and art directed...
Rachel Gardner loves Bartle Bogle Hegarty's latest ad to promote Barclays' sponsorship of the Premiership: "This really gets you in the mood for the new football season. Superimposing the heads of famous football managers on to people's bodies is pure genius." The ad was written by Alex Grieve and art...
Ian Darby picks Bartle Bogle Hegarty's TV spot for Castlemaine XXXX: "This is funny and well shot. 'Four eggs' conveys the desperation of the stranded Aussie to get his hands on some Castlemaine and somehow the gag works." The ad was written by George Prest and art directed by Johnny Leathers. Seen...
Bartle Bogle Hegarty has hung on to its Italian dental care client Perfetti after agreeing to take on the conflicting Unilever-owned Mentadent and Signal brands previously held by Lowe.
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