for laundry brand Surf to fellow Unilever roster agency Bartle Bogle Hegarty last December. It also lost ...
The agency won the account after a shootout against Bartle Bogle Hegarty. The original shortlist also included incumbent Publicis, Grey London and Rainey Kelly Campbell Roalfe/Y&R. Wyeth's other consumer brands include Preparation H and calcium supplement Caltrate. Publicis first began ...
Publicis faces tough competition to hang on to the account as Wyeth has also shortlisted Grey London, Bartle Bogle Hegarty, DDB London and Rainey Kelly Campbell Roalfe/ Y&R. Grey London's place on the pitch list will come as a surprise to some. It held the Anadin account for two years, but saw it return ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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