British Airways is linking up with Google Earth for an integrated advertising campaign to promote its World Offers flights sale, created by Bartle Bogle Hegarty, which handles the advertising for both companies. It consists of two TV spots, for short haul flights and long haul flights. The ads feature ...
The Italian confectionery manufacturer Perfetti Van Melle is launching a pan-European campaign for Mentos. Called "charge", the 30-second TV spot depicts a world gone mint-crazy. Set in a Scandinavian village, the ad opens with a man sounding a reveille on a horn. Upon hearing it, villagers proceed...
Robinsons, the drink long associated with Wimbledon, has signed the British tennis players Tim Henman and Andy Murray to front a tennis-themed campaign. The film, created by Bartle Bogle Hegarty, is Robinson's first Wimbledon TV ad in 14 years. In a comedic twist, the ad features the two players queuing ...
British Airways is flagging up radical changes to its short-haul air fares with its new "clouds" TV campaign, as it battles with a number of low-cost airlines to maintain its market share. Directed by Danny Kleinman, the ad is the first TV work to come from Bartle Bogle Hegarty since the agency won ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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