to remove filtersAdwatch: The weekly analysis of advertisement recall
20 Dec 2006
= (-) Baileys Bartle Bogle Hegarty/Carat 41 13= (14=) Homebase Abbott Mead ...
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Agency of the Year: Design Agency of the Year - Wolff Olins
20 Dec 2006 | by Melanie Godsell
When Sony Ericsson appointed Wolff Olins in April to develop a brand strategy, few people anticipated that the tremors would be felt by creative and branding agencies far and wide. Following the win, Bartle Bogle Hegarty resigned the brand's ad business and Saatchi the charity has seen a 67% increase ...
Profile: Irn-Bru tamer - Adrian Troy, Head of marketing, AG Barr
13 Dec 2006 | by Gemma Charles
-to-earth and knowledgeable. Hugh Baillie, group business director at Bartle Bogle Hegarty, says he 'is immensely likeable ...
Adwatch: The weekly analysis of advertisement recall
13 Dec 2006
Saatchi Saatchi/ZenithOptimedia 41 17 (-) KFC Bartle Bogle Hegarty ...
Opinion: The Marketing Society Forum - Do creative awards matter to marketers?
06 Dec 2006
STEVE KERSHAW, GROUP DIRECTOR, BARTLE BOGLE HEGARTY Most marketers say they want advertising to be effective rather than win creative awards but, as our executive creative director John O'Keeffe says, 'Creative awards are a happy coincidence of producing outstanding advertising.' However, they are only ...
Adwatch: The weekly analysis of advertisement recall
06 Dec 2006
/Initiative 49 7= (-) Persil Non Bio Bartle Bogle Hegarty/MindShare 49 9 (19=) Boots ...
Vaseline to back skincare online
29 Nov 2006
. The revamp was supported by a £4m integrated campaign created by Bartle Bogle Hegarty, which comprised TV ...
Adwatch: The weekly analysis of advertisement recall
29 Nov 2006
Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (2) Woolworths Bartle Bogle Hegarty/ZenithOptimedia 62 2 (-) KFC Bartle Bogle Hegarty/Walker Media 60 3 (-) Marks ...
Adwatch: The weekly analysis of advertisement recall
22 Nov 2006
Bartle Bogle Hegarty/ZenithOptimedia 62 3 (-) PC World M C Saatchi/Walker Media ... 41 12 (-) Surf Bartle Bogle Hegarty/MindShare 40 13 (-) AXA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
