Search results for Bartle Bogle Hegarty

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Adland's creative accountants

MAILE - Chief financial officer, Bartle Bogle Hegarty CV 1975-76: John Haddon Co 1977-82: Spicer Pegler 1982-date: Bartle Bogle Hegarty Proudest achievement "The sale of 49 per cent of Bartle Bogle Hegarty to Leo Burnett in 1998 will probably be the defining moment of my 24-year career at BBH ...

The Work: Private View

relevant idea to promote a range of mortgage products in order to increase overall sales Agency: Bartle Bogle Hegarty Writer: Ben Akers Art director: Nadine Akle Director: Simon Spender Production company ...

The Work: New Campaigns - UK

issue of young carers Creative agency: Bartle Bogle Hegarty Writer: Brad Woolf Art director: Dan ... Typography: Ali Augur Exposure: Women's weeklies and supplements, radio and online THE LOWDOWN Bartle Bogle Hegarty has created a series of print ads for the children's charity Barnardo's to highlight ...

Close-Up: Live Issue - Can adland justify such big salaries?

In an age of rising accountability, declining margins and increasing pressure from client procurement, how can agency fat cats command - and justify - such large salaries? Last week, the news that Bartle Bogle Hegarty increased the salary of its highest-paid director by 10 per cent, to almost £667 ...

Barclays hikes TV spend in refocus on products

The bank is planning to increase its £150m total marketing budget to develop its strategy of interacting with customers in a simpler way. The company is likely to create TV work that promotes specific products to replace broader branding efforts. New campaigns for 2007, created by Bartle Bogle Hegarty ...

Contortionist pushes Woolwich mortgages in BBH TV ad

LONDON - Bartle Bogle Hegarty has created a humorous ad to promote Woolwich's mortgages that stars

The Work: New campaigns - UK

manager, Audi A6 Brief: Promote the Audi A6 Creative agency: Bartle Bogle Hegarty Writers: Dave ... of communications, brand and advertising, Barclaycard Brief: Launch FlexiRate Creative agency: Bartle Bogle Hegarty Writers: Richard Robinson, Graham Lakeland Art directors: Richard Robinson, Graham Lakeland ...

International Business Media: The power of content

Boyd, the director of content at Bartle Bogle Hegarty, has reservations about advertising ...

Martin George steps down as BA commercial director

director." Last October, BA appointed Bartle Bogle Hegarty to handle its £60m advertising account ...

Barclaycard debuts Flexi-Rate credit card

The Flexi-Rate card will be backed by a TV campaign, which breaks on 9 October. The ads will be fronted by Stephen Mangan and Julian Rhind-Tutt, the stars of Channel 4 series Green Wing. The work, by Bartle Bogle Hegarty, is intended to show how the card puts consumers in control. Flexi ...

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