BBH creates hard-hitting Barnardos TV ad
25 Nov 2008 | by Staff
LONDON - Bartle Bogle Hegarty has produced a harrowing campaign for Barnardo's that hammers home
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Enduring creative love
28 Nov 2008
. DAVE TROTT AND GORDON SMITH - CST ADVERTISING - Dave Trott John Hegarty said: a great ad is 80 per ...
Multi-platform era signals a new television age
25 Nov 2008 | by Fiona Ramsay
ad aimed only at viewers with blonde, curly hair. Nick Gill, executive creative director at Bartle Bogle Hegarty, told the forum that such desires present significant challenges to the old guard. 'The ...
What lies ahead for broadcasters and advertisers in a multi-platform era
25 Nov 2008 | by Fiona Ramsay
ad aimed only at viewers with blonde, curly hair. Nick Gill, executive creative director at Bartle Bogle Hegarty, told the forum that such desires present significant challenges to the old guard. 'The ...
LG campaign aims to end confusion over digital TV
24 Nov 2008 | by Fiona Ramsay
It's the first of LG's TV ads to feature the TV category overall rather than specific TV products in an effort to educate people about high definition TV, digital switchover and the differences between plasma and LCD screens. The six-week campaign, created by Bartle Bogle Hegarty, comes as LG launches its 32-inch ...
BBH's Hegarty, Bogle and Sherwood on India
21 Nov 2008 | by Anant Rangaswami
MUMBAI - Campaign India spoke to Sir John Hegarty, Nigel Bogle and Simon Sherwood and discussed...What are your expectations out of your India office? Nigel Bogle: When BBH starts a new office, it always plays the long-term game. We think India is a big opportunity for us both, because a ... not read anything into them. Sir John Hegarty: I think the difference with us is that we never actually ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
Campaign Media Awards 2008: Campaign Gold Award - Media Campaign of the Year
21 Nov 2008
WINNER Title: Gordon's Gordon Media agency: Carat Media director: Anna Hickey Creative agency: Bartle Bogle Hegarty Account director: David Liddiard Client: Diageo Brand: Gordon's Gin Marketing director: Olga Garcia Martinez Media/brand manager: Matt Campbell The gin market is becoming ...
Campaign Media Awards 2008: Best Alcoholic Drinks Campaign
21 Nov 2008
WINNER Title: Gordon's Gordon Media agency: Carat Media director: Anna Hickey Creative agency: Bartle Bogle Hegarty Account director: David Liddiard Client: Diageo Brand: Gordon's Gin Marketing director: Olga Garcia Martinez Media/brand manager: Matt Campbell The gin market is becoming ...
Campaign Promotion: The Ideas People On The Record
21 Nov 2008 | by Kevin Brown
role at Nestle, to media executive at BMP, media manager at Bartle Bogle Hegarty, founding partner ... I've had in my career are "MY" ideas. John Bartle described planning as "being generous with your ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
