to remove filtersThe Work: Private View
05 Dec 2008
Agency: Bartle Bogle Hegarty Writers: Dominic Goldman, Nick Gill Art directors: Dominic Goldman, Nick ...
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Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
L'Oreal McCann Erickson 16 168 47.49 12 Sky WCRS 11 161 26.05 13 KFC Bartle Bogle Hegarty 12 152 14.22 14 Confused.com In-house 8 144 15.92 15 Danone RKCR Y R 10 143 18 ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
Last month, Bartle Bogle Hegarty made a statement of future intent by launching two products through its brand invention unit, Zag. Pick Me, a range of ready meals, is being stocked in almost 1,000 Tesco stores, while Ila, a rape alarm, hit shelves at Marks Spencer. In the UK at least ...
The Work: Private View
14 Nov 2008
helps you to cut through the clutter of life Agency: Bartle Bogle Hegarty Writers/art directors: Gary ...
Opinion: Perspective - M&S budget cuts overshadow effectiveness story
07 Nov 2008
This is IPA effectiveness week (congratulations to the board-sweeper Bartle Bogle Hegarty) and with it comes a whole new clutch of case studies on advertising's role in driving sales and sustaining business growth. The IPA has been on a real mission to underline the value of advertising and is stepping up its ...
IPA Effectiveness Awards 2008: Gold Award - Acquisition Crime, Dave, KFC
07 Nov 2008
: Bartle Bogle Hegarty Authors: Jude Lowson, Ed Booty, BBH Contributing authors: Debbie Williams, KFC UK ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
LONDON - Bartle Bogle Hegarty (BBH) was named Effectiveness Company of the Year at Monday night...: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo Effectiveness Company of the Year - Bartle Bogle Hegarty The Charles Channon Award for Best New Learning - RKCR/Y R and The Home ... Foundation Best International Multi-Market - Bartle Bogle Hegarty for Johnnie Walker, Diageo Gold ...
The Work: New Campaigns - UK
31 Oct 2008
: Barclaycard helps you to cut through the clutter of life Agency: Bartle Bogle Hegarty Writers/art directors ... is the message that literally slides through this new ad by Bartle Bogle Hegarty for Barclaycard, which aims ...
Levi's launches review of creative account in Americas
22 Oct 2008 | by Staff
Incumbent agency Bartle Bogle Hegarty in New York, which has held the account since 2001, has reportedly been invited to defend it. A small number of undisclosed US agencies have also been asked to pitch, with a decision expected by the middle of December. BBH is also the lead agency for Levi ...
The Week: Advertising News - Zag launches first products
17 Oct 2008
Zag, Bartle Bogle Hegarty's brand invention unit, has launched two products into the UK market.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
