Adwatch: The weekly analysis of advertisement recall in association with tns
29 Jan 2008
/Initiative 42 12= (-) KFC Bartle Bogle Hegarty/Walker Media 41 12= (-) Pizza Hut ...
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Studzinski quits Publicis to join Mother
31 Jan 2008 | by Noel Bussey
there until 1999, when he left to join Bartle Bogle Hegarty. After less than a year, he came back to Saatchis ...
The Week: People News - Cramphorn joins TBWA
25 Jan 2008
Cramphorn will report to Lindsay and will help to align the group companies more closely together. Cramphorn first met Lindsay at Bartle Bogle Hegarty in the early 80s, and the pair has since worked together at Young & Rubicam and, most recently, Publicis. ...
Adam & Eve lands £3m Cadbury brief
25 Jan 2008 | by Noel Bussey
The fledgling agency picked up the brief following a pitch against undisclosed agencies. Bartle Bogle Hegarty, the incumbent, did not repitch. Adam & Eve's initial work will focus on the company's flagship Digestives line as it attempts to take market share away from its main rival, United Biscuits ...
Omo in hunt for global digital agency
25 Jan 2008 | by Kunal Dutta
The brand, which is marketed in the UK as Persil, has shortlisted Bartle Bogle Hegarty, Agency Republic and OgilvyOne to pitch for the global brief. It is looking for an agency to create digital advertising to extend the "dirt is good" strategy online across ten markets, including the UK. The selected ...
Pitch update
25 Jan 2008
Diageo and Fallon are giving flat "no comments", so that's that confirmed then. A successful pitch would see Fallon secure a place on the coveted Diageo shortlist for the first time. The drinks giant has already lined up the incumbent, Bartle Bogle Hegarty, and JWT. ING Direct is not taking any risks ...
The Work: New campaigns - UK
25 Jan 2008
that consumers would readily understand and empathise with Creative agency: Bartle Bogle Hegarty Writers ... Exposure: TV THE LOWDOWN Bartle Bogle Hegarty has launched its latest take on the Persil "dirt ...
Class of 2008
25 Jan 2008
fantastic work. She'll go far in the marketing world." RICHARD PIERSON - NEW-BUSINESS DIRECTOR, BARTLE BOGLE HEGARTY This new-business dynamo began his agency life on the account side in 2002, when he joined McCann Erickson as a grad. From there, he moved to Bartle Bogle Hegarty. After working ...
The Work: Private view
25 Jan 2008
-president, marketing, Unilever Brief: Create a consistent long-term presence for the Axe brand online Agency: Bartle Bogle Hegarty Writers/art directors: Hugo Bierschenk, Dean Woodhouse, Andy Clough, Richard McGrann ...
Adam & Eve lands £3m Cadbury brief
24 Jan 2008 | by Noel Bussey
The fledgling agency picked up the brief following a pitch against undisclosed agencies. Bartle Bogle Hegarty, the incumbent, did not repitch. Adam Eve s initial work will focus on the company s flagship Digestives line as it attempts to take market share away from its main rival, United Biscuits ...
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