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THIS WEEK’S BIG QUESTION: Does the PR industry need external planning help?

Fleishman-Hillard is linking up with 20/20 Media to provide targeting and research advice. Nick Kendall Bartle Bogle Hegarty It depends on individuals. Some PR companies are good at it, but some are not. I believe every communication company should increase its understanding ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

, chief planner for the Levi Strauss account at Bartle Bogle Hegarty, says: It s difficult to isolate ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

, advertising agency Bartle Bogle Hegarty and sales promotion agency BBL. Murphy s, with 14 per cent ... and a Murphy s St Patrick s Day beer glass. For the day itself, Bartle Bogle Hegarty organised ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.