to remove filtersWeighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
. EXPERT VIEW Mel Exon, partner and founder, Bartle Bogle Hegarty Labs What Twitter is doing ...
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Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
=) Lynx Bartle Bogle Hegarty New York/ Mindshare 37 6 ( ) McDonald's Leo ... ( ) Birds Eye Rice Fusions The Assembly/Carat 53 2 ( ) Dulux Bartle Bogle Hegarty/ MediaCom 47 3 ( ) Aldi McCann Erickson Manchester/ Universal McCann ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
24 8 Barclays Bartle Bogle Hegarty 22 9 Comparethemarket ... Ogilvy Mather 8 19= British Airways Bartle Bogle Hegarty 8 19 ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
.28 19 19= KFC Bartle Bogle Hegarty/ Walker Media 10 97 17.99 29 ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
has also been a hit, in particular the 'Rollercoaster' ad, by Bartle Bogle Hegarty ... the turbulence of previous years with its recent ad campaign, by Bartle Bogle Hegarty, featuring its promise ...
Lynx unveils £5.6m ad drive for 'Final Edition'
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'. Digital ads for the deodorant and shower ...
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
that the same tests apply to Bartle Bogle Hegarty, and its stellar output on Unilever's Lynx. In any case ... The great and the good have much to say on the subject, most recently John Hegarty, in his new book, Hegarty on Advertising: Turning Intelligence into Magic (book and author pictured, right). - John Hegarty 'Creativity ...
Persil ads banned after P&G complaint
05 Oct 2011 | by Daniel Farey-Jones
like blood and mud, even in 30 minutes". The ads were created by Bartle Bogle Hegarty. Unilever ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald ...
Lynx runs sleepy bikini-girls campaign
06 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Bartle Bogle Hegarty, features a new TV ad supported by an on-pack promotion. Media buying has been handled by Mindshare. The ad breaks on 11 July and runs for two weeks, while the on-pack activity will be available throughout August. ITV, Channel 4, Channel 5 and Sky ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
