Watchdog slams Vodafone international call rate ads
28 Oct 2009 | by Hadassah Nymark
The online banner ads, SMS message, press, poster, radio and TV ads, by Bartle Bogle Hegarty, said: "Roaming charges abolished". The complainants said this wording would lead consumers to mistakenly believe that the charges had been removed permanently. Vodafone explained the ads promoted its decision to remove roaming ...



