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Weetabix launches campaign for new golden syrup variant

The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out' and features a child giving his father a bowl of the golden syrup cereal, saying, "You're gonna need it," before exhausting him through a series of children's activities. The ad is supported by digital ...

The view from London

. Bartle Bogle Hegarty New York launched its riff on the "street newspaper" model with homeless hotspots ...

Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric

position, The Guardian's "three little pigs" by Bartle Bogle Hegarty London entered the chart in sixth ...

Bolt becomes Branson in Virgin Media speed spoof

account into Bartle Bogle Hegarty in December. Jeff Dodds, executive director of brand and marketing ...

Campaign Annual: The Winners

Agency of the Year: Bartle Bogle Hegarty Digital Agency of the Year: AKQA Direct Agency of the Year: OgilvyOne Media Agency of the Year: PHD Advertising Network of the Year: BBDO Worldwide Media Network of the Year: Maxus Production Company of the Year: Blink Advertiser of the Year ...

Huge Digital scoops BA.com revamp project

", to highlight the company's dedication to the aviation industry. Created by Bartle Bogle Hegarty ...

How creativity takes centre stage at Google

done the most work with Bartle Bogle Hegarty, M C Saatchi and Mother; it works closely with the digital ...

Adam & Eve recruits Alex Hesz as head of digital

Saatchi, Bartle Bogle Hegarty and DDB London, where he ran the agency's Nestle UK business. Hesz also ...

Barclays cuts digital roster for non-consumer to three

s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ...

Close-Up: Forget the Silicon Roundabout tag, the buzz is for real

this spectrum of opinion. Professor Richard A Bartle from the University of Essex thinks gamification is a ...

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