Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
. EXPERT VIEW Mel Exon, partner and founder, Bartle Bogle Hegarty Labs What Twitter is doing ...
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Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ...
Getting to grips with the second screen
02 Dec 2011 | by Nicola Clark
-inspired boy band 'The Churned'. Kevin Brown, director at Bartle Bogle Hegarty London, which created ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
The global drive, by recently appointed agency Bartle Bogle Hegarty, features viral, digital and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban tour' campaign features the latest trends from seven "fashion capitals" London, New York, Los Angeles ...
The fusion of celebrity and technology may be more than just PR
22 Jul 2011 | by Adam Woods
, managing partner at Bartle Bogle Hegarty and BBH Labs, believes high-profile marriages of celebrity ...
Editor's Comment: Digital brands storm Cannes
29 Jun 2011 | by Noelle McElhatton
Google's tally of gongs - its agency, Bartle Bogle Hegarty, as well as Google Innovations and Google Creative Lab take the plaudits - marked a week in which digital brands, all of them from the US, stormed the beaches of what was once adland's most self-reverential event. They came to do business ...
Audi blazes trail with UK internet-TV advertising first
19 Apr 2011 | by Maisie McCabe
was by Bartle Bogle Hegarty. ...
EBay to add motoring services website
21 Sep 2010 | by Sarah Shearman
in April, backed by its biggest print and outdoor ad campaign to date, created by Bartle Bogle Hegarty ...
Levi's launches online fitting service for women
16 Sep 2010 | by Mark Banham
brand, known mostly for its jeans, split with its advertising agency of 28 years, Bartle Bogle Hegarty ...
Heineken in Champions League web push
20 Jul 2010 | by Andrew McCormick
The lager brand has hired AKQA to optimise its four-year association with Europe s leading club football competition, with a focus on the UK market. Heineken handed the brief to the digital agency following a pitch against rivals including Bartle Bogle Hegarty. It will begin rolling out the activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
