Barclays cuts digital roster for non-consumer to three
04 Aug 2011 | by Sara Kimberley
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ...
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Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
: Leaders Mark Cridge Roisin Donnelly Richard Eyre Steve Hatch Sir John Hegarty Jill McDonald ...
Barclays Corporate calls digital review
23 Sep 2010 | by Sara Kimberley
The Barclays division is looking to consolidate its roster of 14 digital agencies, including Dare and LBi, down to two. Advertising for Barclays Corporate is handled by Ogilvy UK, which is unaffected by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ...
Barclays targets young via virtual reality game
22 Jun 2010 | by Alex Brownsell
A game, called 56 Sage Street, has been created by ad agency Bartle Bogle Hegarty and production company B-Reel, following a competitive pitch. Barclays has been working on the project for six months, having conducted a review of the youth market. The game is intended to help endear the brand to young ...
Barclaycard unveils new Rollercoaster TV ad
22 Jan 2010 | by Alex Brownsell
; mso-bidi-language:#0400;} The ad, by Bartle Bogle Hegarty, follows the journey of an inner ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
traditional agencies may not be up to the job, others are producing award-winning digital work. Bartle Bogle Hegarty, for example, developed an online campaign for children's charity Barnardo's, which won a Gold ...
Barclaycard 'waterslide' becomes most popular branded iPhone app
29 Jul 2009 | by Kate Nettleton
With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries. The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide ...
Barclaycard launches 'waterslide' iPhone game
06 Jul 2009 | by Ian Darby
The game, called Waterslide Extreme, will be available as an iPhone application from mid-July. Created by fishlabs and Dare, the game involves steering a character down increasingly difficult waterslides in a recreation of Bartle Bogle Hegarty s TV ad. The TV ad has returned to screens this week ...
The Work: New Campaigns - UK
06 Feb 2009
Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...
The Work: New Campaigns - UK
06 Feb 2009
Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
