Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
. EXPERT VIEW Mel Exon, partner and founder, Bartle Bogle Hegarty Labs What Twitter is doing ...
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Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
=) Lynx Bartle Bogle Hegarty New York/ Mindshare 37 6 ( ) McDonald's Leo ... ( ) Birds Eye Rice Fusions The Assembly/Carat 53 2 ( ) Dulux Bartle Bogle Hegarty/ MediaCom 47 3 ( ) Aldi McCann Erickson Manchester/ Universal McCann ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
24 8 Barclays Bartle Bogle Hegarty 22 9 Comparethemarket ... Ogilvy Mather 8 19= British Airways Bartle Bogle Hegarty 8 19 ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
.28 19 19= KFC Bartle Bogle Hegarty/ Walker Media 10 97 17.99 29 ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
has also been a hit, in particular the 'Rollercoaster' ad, by Bartle Bogle Hegarty ... the turbulence of previous years with its recent ad campaign, by Bartle Bogle Hegarty, featuring its promise ...
Lynx unveils £5.6m ad drive for 'Final Edition'
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'. Digital ads for the deodorant and shower ...
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
that the same tests apply to Bartle Bogle Hegarty, and its stellar output on Unilever's Lynx. In any case ... The great and the good have much to say on the subject, most recently John Hegarty, in his new book, Hegarty on Advertising: Turning Intelligence into Magic (book and author pictured, right). - John Hegarty 'Creativity ...
Lynx launches risque poster campaign
11 Jun 2010 | by Jeremy Lee
by Bartle Bogle Hegarty, go live today. Lynx is known as Axe outside the UK. ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
arrangements, handing Bartle Bogle Hegarty and CHI Partners the media planning duties for several of its ... the account for the Daily Mail and Mail on Sunday newspapers into M C Saatchi from Bartle Bogle Hegarty. He ... , the personable American headed its account at ad agency Bartle Bogle Hegarty. She played a pivotal role ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
traditional agencies may not be up to the job, others are producing award-winning digital work. Bartle Bogle Hegarty, for example, developed an online campaign for children's charity Barnardo's, which won a Gold ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
