Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries. The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.