Barclays cuts digital roster for non-consumer to three
04 Aug 2011 | by Sara Kimberley
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ...
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Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications. BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ...
Bartle Bogle Hegarty has won the £30 million pan-European advertising account for the Italian bank
The Assembly won the business after a pitch against Bartle Bogle Hegarty and Engine that was run through the AAR. It will aim to provide Ernst Young, which is one of the world's "big four" accountancy firms, alongside Deloitte, KPMG and PricewaterhouseCoopers, with a new global brand strategy ...
. Barclays has recently shaken up its retail marketing department. In March, the bank appointed Bartle Bogle Hegarty s business director for the Barclays account, Michelle McEttrick, as its chief marketing officer ...
and Balloon Dog. Bartle Bogle Hegarty handles the company s above-the-line advertising, with digital work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.