Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
The online banner ads, SMS message, press, poster, radio and TV ads, by Bartle Bogle Hegarty, said: "Roaming charges abolished". The complainants said this wording would lead consumers to mistakenly believe that the charges had been removed permanently. Vodafone explained the ads promoted its decision to remove roaming ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.