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Profile: Making his marque

footfall,' he says. Giving full creative licence to ad agency Bartle Bogle Hegarty, Duffy set about ...

Power 100 Marketers of 2008: 1-50

a keen interest in the discipline. This resulted in the ousting of Bartle Bogle Hegarty as the brand ... marketing director has also been busy on the agency front, recently appointing Bartle Bogle Hegarty to ITV ...

Web lowers cost of brand-funded content but quality remains an issue

of content at Bartle Bogle Hegarty, brands have always been channels, but are only just waking up to it ... on to order a brochure. 35% go on to visit Audi.co.uk. Source: Bartle Bogle Hegarty ... , it doesn t mean you should. However, some brands have achieved greater success. Audi hired Bartle Bogle ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.