J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...
The Bolton-based bakery has already approached agencies directly ahead of chemistry meetings, which are expected to take place next week. Rainey Kelly Campbell Roalfe/Y R is the incumbent on the business, which it won from Bartle Bogle Hegarty in 2009, ending a 12-year relationship. The account ...
The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out' and features a child giving his father a bowl of the golden syrup cereal, saying, "You're gonna need it," before exhausting him through a series of children's activities. The ad is supported by digital ...
Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April.
The agency, which won the business without a pitch, will work on an above-the-line campaign to be released at the end of the year. Weetabix appointed Bartle Bogle Hegarty to its advertising business for Weetabix and Alpen last year, but the agency has not worked on Ready Brek. Ready Brek, which usually ...
The 90-second TV ad, the first work by Bartle Bogle Hegarty for the brand since winning the business, first aired last Saturday during The X Factor . Smith prepares her original classic Christmas cake before the camera moves to Blumenthal, who shows off his mince pies with pine-scented sugar ...
In a follow-up to last year's rapping farmers ad, Yeo Valley is launching a TV spot by Bartle Bogle
incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ...
Bartle Bogle Hegarty has created a spot for the Weetabix variant Chocolate Spoonsize, which aired
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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