Hegarty on Advertising
27 May 2011
In his new book, Hegarty On Advertising, creative legend Sir John Hegarty explains how to turn intelligence into magic.
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Bartle Bogle Hegarty has created a print, outdoor and digital campaign for the new ITV series The Jury.
In his new book, Hegarty On Advertising, creative legend Sir John Hegarty explains how to turn intelligence into magic.
Campaign presents the highlights from creative agency BBH spanning the past decade.
LONDON - The Rugby Football Union has hired Bartle Bogle Hegarty (BBH) to create an ad campaign for the forthcoming Investec Challenge series of international matches against Australia, Argentina and New Zealand in November.
Robinsons is highlighting its long-running sponsorship of the Wimbledon Tennis Championships with a 60-second spot.
LONDON - ITV has rebranded itself with a new promo by Bartle Bogle Hegarty - what did the public think of the result?
Last weekend, Bartle Bogle Hegarty unveiled its new brand ad for ITV1 featuring the strapline "the brighter side".
The action is inspired by the oldest battle in time -- the battle of the sexes. We see two mammoth armies, men vs women, go to war against each other in a traditional movie battleground. The twist is, these are modern day heroes and heroines and their arsenal of weapons are everyday items peculiar...
John Bartle, the founder of BBH, M&C Saatchi's worldwide chairman Moray MacLennan and M&C partner David Kershaw are among those who have signed up as mentors for the National Endowment for Science, Technology and the Arts (NESTA) creative business mentoring network.
LONDON - The History of Advertising Trust's new online service was today hailed by Sir John Hegarty as a major step forward in making the charity relevant in today's fast-moving industry.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.