Search results for Bartle Bogle Hegarty

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Multi-platform era signals a new television age

ad aimed only at viewers with blonde, curly hair. Nick Gill, executive creative director at Bartle Bogle Hegarty, told the forum that such desires present significant challenges to the old guard. 'The ...

What lies ahead for broadcasters and advertisers in a multi-platform era

ad aimed only at viewers with blonde, curly hair. Nick Gill, executive creative director at Bartle Bogle Hegarty, told the forum that such desires present significant challenges to the old guard. 'The ...

LG campaign aims to end confusion over digital TV

It's the first of LG's TV ads to feature the TV category overall rather than specific TV products in an effort to educate people about high definition TV, digital switchover and the differences between plasma and LCD screens. The six-week campaign, created by Bartle Bogle Hegarty, comes as LG launches its 32-inch ...

The week in marketing: 18 November

on misunderstood children in a campaign comprising TV and digital activity created by Bartle Bogle Hegarty ...

Let's roast the turkeys: Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness

also have to raise your hat to Bartle Bogle Hegarty, which seems to be as effective an advertising ...

The Marketing Profile: Dominic Chambers of LG

created by Bartle Bogle Hegarty, which won the account from JWT in 2006, as Chambers orchestrated ...

Power 100 Marketers of 2008: 1-50

a keen interest in the discipline. This resulted in the ousting of Bartle Bogle Hegarty as the brand ... marketing director has also been busy on the agency front, recently appointing Bartle Bogle Hegarty to ITV ...

Vodafone hands F1 task to 23red

, merchandising and promotional rights. Last year, Vodafone ran TV ads created by Bartle Bogle Hegarty featuring ...

ITV hunts £15m agency to replace M&C Saatchi

M C Saatchi was hired by Pemsel s predecessor, Clare Salmon, who also worked with the agency when she was marketing director of the AA. It will not repitch for the business. The agency has held the ITV account since 2005, following Bartle Bogle Heg-arty s decision to resign the business shortly ...

Profile: Revved-up Pioneer - Dominic Chambers, head of brand and marketing communications, Vodafone

, Bartle Bogle Hegarty. 'There is absolutely no ego or bullshit with Dominic.' This is perhaps unusual ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.