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Waitrose launches Easter ad starring 10-year-old 'Heston'

The 30-second execution, created by Bogle Bartle Hegarty (BBH), will feature the celebrity chef reminiscing about his childhood to push the supermarket's Earl Grey and Mandarin Hot Cross Buns. The TV ad will launch tomorrow (21 March) and marks Haydon Gill's first acting role, after he was picked ahead ...

John Lewis takes Creative Circle Gold of Golds

Bartle Bogle Hegarty and Abbott Mead Vickers BBDO also picked up two gold awards each. BBH s wins were for Barnardo s "life story", which won best charity in the film sector, and for Google s "say it to get it", which picked up the best poster campaign. AMV s Met Police "tube" campaign triumphed ...

Adidas hires Creature London for pan-European launch

Creature picked up the business after a pitch against Mother and Bartle Bogle Hegarty. The pitch, which was led out of Adidas' corporate global headquarters in Germany, involves the retailer Foot Locker Europe, which has the exclusive rights to sell the trainer. The work, which includes TV, print ...

Adland comes to the aid of riot victims

While the Prime Minister, David Cameron, said that social media "could be used for ill", agencies including Albion, Dare, Engine and Bartle Bogle Hegarty set out to show that it can also be a force for good. Barry Lee, the group head of digital at ZenithOptimedia, said that social media was "an easy target". He ...

Ken Hoggins joins BBH to oversee Waitrose account

Bartle Bogle Hegarty has hired Ken Hoggins, the long-standing creative director on Waitrose

BBH to take over ASOS ad account

ASOS, the online retailer, has appointed Bartle Bogle Hegarty to its advertising account without a

Taking the plunge into IP

skills haven't disappeared, but they are rarely called upon today. This is the reason Bartle Bogle ... Nigel Bogle tells a story about "twisty boot laces made of toffee" being the original thought behind the invention of the Curly Wurly back in the 70s. He knows because he was there. Bogle began ...

Waitrose shifts £25m ad account to BBH

Waitrose has appointed Bartle Bogle Hegarty to handle its £25m advertising account, three months

BBH goes round in circles filming new Matalan campaign

impersonate a kids' TV presenter," he generously described. Richard McGrann is a creative at Bartle Bogle Hegarty ...

VCCP adds Woolworths account to Very.co.uk

. Woolworths, which was previously handled by Bartle Bogle Hegarty, had gone into administration in November ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.