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Levi's looked a most unpromising account when it arrived at the fledgling Bartle Bogle Hegarty...The brand was perceived as old fashioned and, at a time of much anti-American feeling, uncool. The launderette commercial, promoting Levi s classic 501s, was the breakthrough. John Hegarty and the writer Barbara Nokes recreated an image of 50s Americana that presented 501s as alternative to punk s scruffiness ...
LONDON - Bartle Bogle Hegarty (BBH) was named Effectiveness Company of the Year at Monday night...: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo Effectiveness Company of the Year - Bartle Bogle Hegarty The Charles Channon Award for Best New Learning - RKCR/Y R and The Home ... Foundation Best International Multi-Market - Bartle Bogle Hegarty for Johnnie Walker, Diageo Gold ...
NEW YORK - Timex has shortlisted three agencies for its account, including Bartle Bogle Hegarty
important years in Bartle Bogle Hegarty s 14-year history....important years in Bartle Bogle Hegarty s 14-year history. Having endured a confused period ... . ------------------------------------------------------------------------ Bartle Bogle Hegarty ... Bogle, chairman/creative director John Hegarty, managing director Martin ...
Bartle Bogle Hegarty has hired Nick Stringer, the marketing manager at Channel 4, as its content
Bartle Bogle Hegarty has promoted Derek Robson to global director on the Levi Strauss business
Bartle Bogle Hegarty has created the next TV work in its IPA Gold Award winning "Keep Walking" campaign for Johnnie Walker. ...
Bartle Bogle Hegarty's "twist" commercial for Levi's took the top honour at this week's British Television Advertising Craft Awards. The film also won the best director award for Frank Budgen of Gorgeous Enterprises. Warren Hamilton and Peter Raeburn won the award for the best use of recorded music. ...
Ever since Bartle Bogle Hegarty created launderette, its first breakthrough spot for the brand, successive films have transformed the image of Levis as old-fashioned and uncool and made it market leader, creating huge amounts of PR along the way. Creek took the brand back to its roots in 1850s America. Shot ...
LONDON - Bartle Bogle Hegarty is bracing itself for the potential loss of one of its most
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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