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Microsoft prepares MSN UK 'Best of now' campaign

22 May 2012 | by Sarah Shearman

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign...users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...

Russell Davies: If we keep data, we have responsibility for how it is shared

03 May 2012 | by Russell Davies

't use Microsoft Healthvault. The Withings data is exportable all over the place and can be imported ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...

Post Office recruits Mark Davies as director of comms

21 May 2012 | by Hannah Crown

Former Government adviser Mark Davies, currently comms and campaigns director at Rethink Mental Illness, will take up the post in July. Post Office Ltd was a subsidiary of Royal Mail, which ... ,700 outlets more than any bank or supermarket. Davies, who worked under Jack Straw from 2005 and 2010 ...

Turner Media Innovations appoints Ian Davis as business development director

11 May 2012 | by Maisie McCabe

Turner Media Innovations, the ad sales arm of Turner Broadcasting, has appointed Ian Davis...In his new role Davis will be charged with expanding the range of categories advertising on Turner ... and Cartoonito. In particular, Davis will look to expand the number of brands within the food, leisure ... . Davis will report to Andrew Mallandaine, UK sales director. Most recently Davis has worked as a media ...

Russell Davies: Great technology is useless if it's giving people the creeps

24 May 2012 | by Russell Davies

I remain convinced that the most important thing for marketing, and business in general, to get right over the next couple of decades is its use of, and relationship to, customer data - whether that data officially "belongs" to the customer or not.

Russell Davies: Small insights are at times more helpful than the big picture

17 May 2012 | by Russell Davies

Sometimes there isn't a big single truth. Sometimes you can't wrap everything up into a convenient theme, even if you type really hard and drink strong coffee.

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...

Microsoft targets ebook market with £185m Barnes & Noble investment

01 May 2012 | by Sarah Shearman

Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8. Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...

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