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BBC 'Torch relay' by RKCR/Y&R

The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell

BBC prepares Olympic Torch ad campaign with Elbow soundtrack

Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...

Virgin Media pulls Doctor Who TV ad after BBC row

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...

BBC 'Shakespeare unlocked season' by Karmarama

Karmarama has created a campaign for the Shakespeare season on the BBC.

BBC Radio 1 'new music' by Karmarama

Karmarama has created a campaign for BBC Radio 1 featuring Zane Lowe.

BBC Two 'Christmas idents' by Red Bee Media

BBC Two has launched its Christmas idents, created by Red Bee Media....The idents use a combination of a specially shot model town and animation. James Wood, the BBC ... to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us ... , it is distinctly BBC Two at Christmas." ...

BBC Radio 4 'science' by Devilfish

Devilfish has created an animated TV spot to promote two BBC Radio 4 science shows The Life...The BBC was aiming to appeal to the younger end of the station s target audience as well as regular listeners. The ad, which shows parts of a radio coming to life, was written by Lee Edwards, and animated and art directed by the Fantasic Mr Fox animator Alice Dunseath. Ed Edwards, the executive ...

BBC Four 'America Season' by Red Bee Media

Red Bee Media has created a TV promo for BBC Four's America Season, which focuses on 20th...The brief was to "get audiences to tune in to BBC Four s celebration of 20th-century American culture by challenging commonly held assumptions around its throwaway superficiality". The film shows cheerleaders cheering about the breadth of culture America has given the world. It was created by Oliver ...

BBC 'give an hour' by Red Bee Media

The BBC is launching the next phase of its campaign to get more people online, as part

Microsoft rolls out 'real-life' ad for Windows 7 PCs

Microsoft is rolling out the second phase of its multimillion-pound Windows 7 campaign today (19..., The Guardian and Metro, with online ads running until September. Leila Martine from Microsoft commented ... officer at Crispin Porter + Bogusky. In June, Microsoft unveiled an interactive ad platform ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.